Starting Your Own Fashion Boutique
The fashion boutique industry is a lucrative and ever growing field, and it can be a great area to get into. While growing into a huge fashion boutique chain something along the lines of Nordstrom may be a bit far-fetched as an initial goal, it's definitely possible to be successful starting out as a fashion boutique owner. Owning a small brick and mortar botique or even an online store can be a great way to get into the thriving fashion boutique market.
When many people hear the word fashion boutique, they can think of extremely expensive clothes and things they can't afford. A fashion boutique, however, does not have to involve the ultra expensive and unaffordable. Being a fashion boutique is more about specializng in a certain style than it is about charging too much.
Before you begin, it's important to know what kind of fashion boutique you are going to open. The high-end fashion boutique featuring couture items is of course a possibility, but this is only one avenue to follow. Popular fashion boutique specializations include beach wear, sportswear, lingerie, tees, and rentals such as tuxedos and prom dresses. Do a little research on your market beforehand to know what kind of fashion boutique is going to do best in your area.
If you really want to open a fashion boutique and have a good idea for a line of merchandise, don't let the prospect of opening a store discourage you. Opening a fashion boutique does indeed require some capital, but the investment needed to get in business is not as forbidding as you might think. Even if the money you need to get started is too much, there is always the internet option.
Getting into business is not impossibly hard. Rent at the local mall is probably going to be a few thousand, and this is going to be the major obstacle to getting into business. Securing a line of clothing and accessories may actually be easier than you think. If you have good credit, many companies will sell you their merchandise on a line of credit.
If the rent at the local mall is too much for you, consider instead renting from something smaller like a neighborhood strip mall section, or perhaps even a mall kiosk or rental space in a department store. Startup costs are easy to minimize, and should not keep you out of the market entirely.
Another good aspect of the fashion boutique store is the fact that you can open one anywhere. You don't need to live in a huge city to open and run a fashion boutique. A fashion boutique can run profitably anywhere from a small town to New York or Los Angeles. It's all about carving out a niche for yourself that will work. Definitely know the kind of audience you want to cater to.
Auxiliary items can add greatly to your bottom line. Accessories such as hats, scarves, watches, and scarves do not compete with your main line and are an excellent way to augment your sales. To find out where you are going to obtain a supply of clothes and accessories, it's important to make an appearance at trade shows. In order to go to trade shows, you'll need to obtain a resale number from the Franchise Tax Board.
Once you have an idea of who your supplier is going to be, it's time to make sure that you have a good storefront location. Without a good location, your shop is going to have a hard time doing business. A spot in the mall is expensive, but if you choose another storefront, make sure it's got access to some traffic.
After you've opened your fashion boutique, you need to try and draw the traffic to it. Advertising doesn't have to be extremely expensive. Try holding a mini-fashion show, as this can be a good way to show off what you have to sell. Order things that will attract attention for the storefront window, and pay attention to what your customers want.
Opening a fashion boutique can be a great way to get into the fashion industry, and it's actually a fairly accessible business area. Do your research on the market, and know if there are competitors around, and what these other businesses have to offer.